Our Beginnings
In 2014, former personal trainer Justin Andrews set up a core exercise with a long isometric phase for one of his clients, Krista Jacobsen. When Krista’s abs were still sore several days later, she said to Justin, half-jokingly, “We should make a machine to do that.” Over the next several months, Justin and Krista continued to joke about “the machine.”
Eventually the banter grew into serious discussions about incorporating technology into exercise equipment to make workouts more effective, efficient, and motivating. Krista reached out to her friend, engineer Nick Sands. The team founded Disruptive Force LLC in 2015, and the first prototype Axon® was born in 2016.
Since then, we have refined Axon's® design and operation and now bring the hand-built, pre-production version of Axon® to market.
Our Team
Justin Andrews
Co-Founder and CMO – Justin has over 15 years of experience in the fitness industry. A certified personal trainer, Justin is a co-host of the popular Mind Pump podcast, which has ranked #1 in the iTunes Health & Fitness category. Justin has a degree in human performance from Trinity International University. His responsibilities include promoting Axon® and designing creative and effective workouts and exercises that take advantage of Axon's® capabilities. Justin is a named inventor on the company's Axon® patents.
Krista S. Jacobsen
Co-Founder and CEO – Krista has over 10 years of experience as an engineer and over 10 years of experience as an intellectual property attorney. She has a Ph.D. in electrical engineering from Stanford University and a J.D. from Santa Clara University. Krista’s responsibilities include identifying and protecting Disruptive Force’s intellectual property, including the company's patents and trademarks, handling the rest of the company’s legal needs, and managing the company’s administration and operations.
Nicholas P. Sands
Co-Founder and CTO – Nick has over 25 years of industry experience as an electrical engineer and is the mastermind behind the Disruptive Force’s innovative technology. Nick has the ingenuity and skills to build the things he designs, and he single-handedly designed both the hardware and software for Axon®. Nick has a Ph.D. in electrical engineering from Stanford University and is a named inventor on over 15 issued U.S. patents, including the patents for Axon®. His responsibilities include designing practical and reliable products that embody Justin’s vision.